Hiring a virtual assistant to help you with all of your business needs doesn’t have to be confined to managing your diary, correspondence and other ‘traditional’ administrative tasks. In the modern age one of the aspects of a successful business that is often overlooked is a side of marketing that is relatively easy (and free) to put into practice, but time consuming. Blogging.
Adding fresh content to your company website on a regular basis is a great way to keep your website relevant, to add your voice and expertise to the eyes of your customers and potential customers in a relaxing and informal way. Whether you are building content that thrives on in-depth articles that show a little behind the curtain of what makes your company tick, funny stories, or newsworthy articles from your industry, it really pays to have a blog section on your website that is updated every month, or weekly, whatever suits your brand.
There are a number of things that your virtual assistant can do for you to make the whole blogging process as smooth as possible. Allowing you to focus on writing the posts in your voice.
Come up with Ideas – This will get easier the longer that you are working on your blog, but speak with your VA about the topics or keywords you’d like to cover over the coming months and task them with keyword research, competitor research and coming up with some specific titles. This can take up a lot of time that could be better spent elsewhere.
Draft and Optimise – Once you have written a first draft in word, or wherever you have written the post, send it to your virtual assistant for them to look over the rest. This can include formatting it into a set company style, optimising using an SEO plugin (if you are using a system that provides this) and setting everything up ready for you to view in draft before publishing to the whole wide world.
Manage Publishing Schedule – Have your virtual assistant put together a calendar that clearly shows past titles and when future posts are scheduled. For the future posts you can have multiple ideas next to dates to decide on closer to the time, as well as finished posts that are scheduled to be published. This is a great way to stay on top of all of your content provision.
To Reply or not Reply? – If you have your blog set up to allow for comments you’ll need someone keeping an eye on it. That way your virtual assistant can check in to ensure that anything that looks like spam or abuse can be safely and quickly removed, but also that genuine comments are met with a measured and honest response within a reasonable timeframe.
Having a virtual assistant to help with the management of your company blog can help you to concentrate on what you’re good at, as well as giving you time to fully immerse yourself in the writing of the next post, without having to worry about formatting and scheduling. If you’d like to find out how Keepoint can help with a virtual assistance service, contact us today.