Although there are a number of things that you can do to help your start-up business get ahead for free with online marketing, you should also consider a few other options in order to maximise your return online and see a real boost to your presence within search engine rankings such as Google and Bing.
It is often said that Google is the new High Street, and it is true that the majority of everyday people will now instantly ‘Google’ something rather than say, look through their local Yellow Pages. With this in mind, once you have put together an online presence you also have to think about the bigger picture and how best to find potential clients within the plethora of other businesses attempting to do the very same.
Paid search marketing and search engine optimisation might sound like made up words, used by online magicians, but they are real techniques that can have a positive long term impact on the visibility of your company and brand online, helping you find those potential customers who are searching for your product or services.
SEO (Search Engine Optimisation)
There are basic SEO techniques that you can apply to your website but to see a real benefit a specialist in that area can improve your online marketing campaigns in a number of different ways.
They know how to make your company visible to a potential global audience by assisting your company in raising its profile on free search engine listings. The way in which search engines work seemingly change on an annual basis, with Google regularly promoting fresh content and relevant links as the way forward for websites.
SEO is about building good links and optimising your website so that search engines deem it valuable and worthy of someone finding it through a search term. It can take time, knowledge and expertise to do correctly over time, but you will see a long term increase in leads and conversions should you follow this route.
Paid Search Advertising:
Rather than look for ways to naturally grow your presence within search rankings, paid search advertising offers you a chance to see instant rewards, but you do have to pay for it. A well managed PPC campaign can deliver instant results and find your required target audience.
Pay per click advertising allows you as a business to target a relevant audience that is searching for keywords and phrases related to your product or service. It is a great way to test out new products or campaigns and also provides a great way to drive traffic to your website, before you get a chance to build a natural audience through SEO.
Online marketing follows a few different strands, from platforms where you can do a lot of the work yourself should you wish, to terms like PPC and SEO that can be achieved on a basic level or provide outstanding results in both the short and long term if you are willing to place your marketing budget in those areas. In this modern day of internet use, these two digital marketing services are something that could be worthwhile for a start-up business once they have established a credible marketing budget that will not stretch their finances, but in the long term you will see a return on your investment.
Take the time to read through our guides for start-up businesses. There is plenty of advice and help available so don’t be frightened to take the plunge.
Our Free Download section is also full of templates which will help you get started.