As you open your doors for business one thing that you may not have had time to consider just yet is what your company logo looks like. It may not seem it right now, but creating your logo is vital to the growth and success of your business.
But why is that?
Create a Clear Identity – Your logo should be visible on your products, your business cards, any marketing literature, your company website and throughout your premises if you have already opened an office. Creating a clear logo, and placing it on your products and items, is a good way to get the message out there to potential customers. If the logo is clear, over time new customers will know exactly what you sell just from a glance at your branding.
Entice and Excite – People are drawn to colour, and your new customers are no different. Be as exciting as possible with your new company logo, drawing interest to passers-by and enticing them to want to find out more about the people behind the exciting logo in front of them.
Be Unique – Your Company is specifically yours, and your logo should reflect this. If you are proud of your company for being environmentally responsible, for instance, why not create a logo using recyclable materials? If you are selling food, create a mascot or logo based around the food you sell in a fun and engaging way. There are plenty of options to help you stand out from the crowd with your company logo.
Offer Flexibility in Future – Loyal customer hate it when one of their favourite customers changes something about the service. Whether it is a specific product, in-store layout or the company logo changing, it can cause unnecessary fuss. Your logo could well change in future to reflect the changes of your company and service, but try to be aware of this possibility and create a logo that can be tweaked without wholesale changes in future, so as not to alienate your loyal customer base.
Blanket Coverage – Creating a logo that can be used absolutely anywhere and everywhere gives you the opportunities to make a real difference to your marketing campaigns. A logo design that lends itself to business cards, large scale digital prints and wall decals, product placements and large-scale digital and television marketing allows you to be flexible and ambitious with your marketing approach. Be considerate about designing a logo that is flexible enough to be utilised in many different areas and forms.
At Keepoint we know how daunting it can be when you are first starting a new business venture. We offer a number of services, including a Pick n’ Mix service where you can choose from our range of packages to find the most suitable for your specific needs, including Logo Design. Give our friendly team a call on 08000 11 66 35 and we’ll be happy to advise you.