Snapchat has become massive news over recent years, and businesses have finally caught up to the positive effect it can have on their audience. It’s no longer the sole use of teenagers sending funny and cute messages to each other but an important platform to get your brand message across clearly and to the right audience.
What is Snapchat?
Snapchat has over 100 million users actively using it on a daily basis. Just think about that for a second and that as the fastest growing social network the biggest users are in the age bracket of 18-34, which for a lot of businesses is exactly the age range they are looking to acquire as customers.
The endearing quality of Snapchat is that the videos and images that are posted are only available for a very short period of time before they disappear forever, giving users a real exclusive taste for what brands and celebrities (and friends and fellow users) are up to at any given time. If you miss out, the content won’t be coming back. It is this buzz and ephemeral quality that make it an interesting platform for businesses to utilise.
How to Utilise Snapchat as a Business
Brands and influencers have taken on board Snapchat stories, which are a collection of short snaps that create a video narrative and last up to 24 hours. Snapchat stories are viewed 1 billion times each day and they can include a wide range of tools, from filters and emoji’s, to music and text. It is a malleable tool to be used as you wish.
Launch Products and Services via Snapchat: One way you can utilise Snapchat once you have built up an audience is by launching services and products via the platform. That way you are offering direct access to live events that would otherwise be off limits to the average user. This type of use might be better for bigger companies and franchises but can certainly be used in a more local and smaller setting to generate buzz around a company.
Exclusive Content to Snapchat Followers: This isn’t to say ignore your followers on other social platforms, but Snapchat is a great platform to offer exclusive content as it will only be available for such a short period of time. In terms of hyping a product or service, or testing something out with a small sample of followers, Snapchat is certainly the best way to do so. This also includes any promotions or discount codes that you want to offer as a way of growing your following/customer base further.
Sneak Peek at How You Work: Your customers will be interested in how things work behind the scenes and Snapchat is an interesting and creative way to deliver it to them. You can offer an insight into the day-to-day running of your business, show off the team behind the product/service and offer exclusivity to Snapchat followers to portray the real you and not just the brand speak.
At Keepoint we are keen to help business unlock their business potential. We run a wide range of virtual assistant services and we believe fully in the power of social media to enhance your profile to a wider audience and to get people talking. If you would like to hear more about how we can help you, give us a call today. And remember! Snapchat isn’t just for kids; it could open up your world online!