A silent business owner is unlikely to find growth easily, whereas someone willing to share their thoughts, their background and story is more likely to find a sympathetic ear, interested listeners and potential future customers, suppliers or even friends.

Every person has a story to tell, no matter how small it may seem to you personally. As humans we are built on talk and conversation, building networks and creating whole journeys with our words and storytelling capabilities. As a business owner or freelancer you will have your own personal story to tell of what you do, why you chose to do it and where you want to end up.

The first way in which this can help is by sharing your story with other entrepreneurs, freelancers, business owners and in turn listening to their own stories of how they came to be where they are. It is amazing what you can take from such conversations in terms of helping you formulate a plan for myriad parts of your own upcoming journey. You may learn a new way to fund your business or a different way to market it that you would never have thought of on your own.

Your story can also become a part of your marketing campaign and offer a different twist to the usual, and often boring, sales techniques of selling your product and service without there being much hint of a human touch behind it. If you are passionate about why you own your company, tell the world, whether on your blog or social media channels.

An interesting story shared in an exciting way through your website and social channels, and when you talk to others at networking meetings and the like can make a huge difference to your potential as a business owner. It can help create interest in your story, your brand and your company – enticing new customers, suppliers and collaborators who are more likely to be enthused by your potential if your passion comes across in how you market your business.

We’ve discussed the important social aspect of co-working and networking before and also of the advice that can be found when meeting like-minded entrepreneurs but it is always important to consider. If you do have an interesting backstory and a passion for your business, let us know why – get the message out there, whatever format you choose to use. You just might find it is a spark that opens up a whole world of possibilities.

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