There’s been a lot of talk about Search Engines wanting to offer credible, reliable and quality content within their search results. Google has found a way to help them do just that, their Publisher Tag and their Author Tag.
These two tags are also another reason why you should ensure your Google+ page and your business Google+ page are up to date and updated as often as possible.
Google Author Tag
You may have noticed that within search results, some articles have the author’s picture next to their post or website along with the number of circles they are in. This happens because the authors have linked their Google+ account to their blogs or sites with the author tag.
Why would you add the Author Tag?
Well there are many reasons, the first is that a link with a picture will entice people to click it more than a link without a picture. Your result will stand out more.
Secondly, if you constantly write great content, they will push you up above the other content written on the same subject.
Thirdly, people could start recognising your content and this will help establishing your expertise within your field.
How to add the Author Tag?
It’s very easy to set-up and allows for multiple authors too. Once the plugin is installed, just go to your profile settings and update the information.
Ensure that your Biographical Info is completed then fill in the Google Authorship info.
Don’t forget to replace the numbers in red and bold with your own profile ones!
Remember to go and add the URL of the blog you’re guest blogging for (not the URL of your individual blog post) in the “Contributor” section of your Google+ profile.
The answer is no. The Author Tag only works for personal pages. The Publisher Tag is the one to use for Google+ Company pages.
Google Publisher Tag
Similar to the Author Tag, the Publisher Tag links your website or blog to a Company Google+ page.
Once the publisher tag has been added to your website or blog, your Google+ Company page will appear in the right hand-side of the Search Results.
Setting it up is very easy, WordPress offers a plugin which is easily installed. You could use Rel-Publisher for example.
If you’re not using WordPress, you may need to get help from your webmaster in order to add the code to your site header. The code needs to be as follow: <a href=”https://plus.google.com/113305607433943288555” rel=”publisher”>Google+</a>
Remember to replace the numbers in red with those from your own Google+ Company page!
If you need help doing this, you can find more info on the Google site.