A tracking URL is a normal page address from your website with what’s called a tracking token added to the end of it. Below, is an example landing page URL by itself and with a tracking token.
Landing Page URL:
Landing Page URL with a Tracking Token:
The page URL is the same in both cases, but in the second case, there’s some bits added to the end. This bit of text is your tracking token .
Why Use a Tracking URL
The simple answer is, because you want to track something.
If you’re running a PPC campaign, sending an email, or putting an advert on another website, tracking URLs are essential for calculating the number of visits, leads and customers you’ve generated from that campaign.
How to Use Tracking URLs
1) Create a Landing Page
Once you create a landing page around an offer, you’ll want to create a tracking URL. To create your tracking token, use Google’s free URL builder .
2) Generate your Tracking URL
When you create your tracking URL, make sure to include an Event Name (this will help you keep track of your marketing initiatives), a Campaign Name (this is what you will track in your analytics ) and a Source (this let’s sources know where to allocate this traffic, email, PPC, etc)
3) Use the Tracking URL in your Campaign
Here’s the important part. Once you create your landing page and your tracking URL, you’ll need to actually use your tracking URL in your campaign.
If you’re running an email marketing campaign , you’ll want to use your new tracking URL in your links, behind your calls-to-action .
FireShot Screen Capture #042 – ‘URL builder – Analytics Help’ – support_google_com_analytics_answer_1033867_rd=2
If you have a call-to-action in your email like, ” Download Our Free Google+ EBook ,” you’ll want to make sure you use your tracking URL as your hyperlink. In this example I’m using ” http://keepoint.co.uk/free-google-plus-guide-for-business?utm_source=Blog&utm_medium=Twitter&utm_campaign=Google++Ebook”
If you’re running a PPC campaign , you’ll want to make sure to use your tracking URL in the ” Destination URL ”
4) Check your Analytics
Here’s the fun bit. Now that you’ve done the hard work of creating a landing page and a Tracking URL for that landing page, you can check your web analytics for visits from that specific URL by going to “Traffic Sources” then “Campaigns.”