Over time you’ll build up a database of clients that you continue to work with, as well as those that you might have lost touch with but could potentially work with in the future. Add to that the list of suppliers that have been of use to you in the past and it can become an unmanageable notebook of names and contact numbers and addresses for one person to deal with.
Maintain an Accurate Record Book – There is nothing worse than a sloppy records book. Despite that it can be hard to keep your contacts book up-to-date. Your clients may have moved location, have new phone numbers or email addresses, or your point of contact may have changed due to an employee leaving their post or being promoted. All of these things have to be reflects within your address book for it to be valuable to the business.
Add New & Potential Clients – As well as ensuring that your current clients are reflected accurately within your address book, it can be easy to forget to add new and potential clients. Whether you have signed up a new client or you’ve been collecting business cards at networking meetings and forgetting to do anything with them, adding them to your contacts list is vital to growing your business opportunities.
Update Social Media to Reflect Clients – Another strand that you should consider adding to your contacts book is the social media accounts of your clients. Building a following of happy customers on your own platforms is a good way to spread word of mouth in the modern age, as well as providing you with a wider audience to test new promotions and offers.
Keep Clients Updated on Your Service – Once you have a clear and accurate book of client information now is the time to utilise it. Whether you are offering existing customers a special offer or discount, trying to re-establish contact with old customers or just keeping everyone abreast of your dealings as a company, you can now accurately do so.
Little Touches – Building a reputation as a company that looks after its customers isn’t just about the immediate goods or service that you sell. There are little touches you can make to make your clients feel part of your family. Whether you choose to send Christmas cards, New Year’s wishes or birthday cards to points of contacts, having that vital bit of personal information can make a huge difference to your client retention levels.
At Keepoint we understand how important it is to manage your client database effectively, leveraging good relationships to improve your service, retain customers for the long-term and expand your client base further. We can help you keep in touch with your clients, whether it is through a simple birthday message, or a Christmas card, or fuller services such as surveys or maintaining the database and keeping it up-to-date. If you’d like to find out more about our service, give our team a call today and we can talk through your requirements and how best to utilise your current client database to maximise your potential as a company.